Search Term Identification Methods for Computational Health Communication: Word Embedding and Network Approach for Health Content on YouTube

Chau Tong   ¹ , PhD ;   Drew Margolin   ¹ , PhD ;   Rumi Chunara   ^{2, 3} , PhD ;   Jeff Niederdeppe   ^{1, 4} , PhD ;   Teairah Taylor   ¹ ;   Natalie Dunbar   ⁵ ;   Andy J King   ^{6, 7} , PhD

¹ Department of Communication, Cornell University, Ithaca, NY, United States

² Department of Biostatistics, School of Global Public Health, New York University, New York, NY, United States

³ Department of Computer Science & Engineering, Tandon School of Engineering, New York University, New York, NY, United States

⁴ Jeb E. Brooks School of Public Policy, Cornell University, Ithaca, NY, United States

⁵ Greenlee School of Journalism and Communication, Iowa State University, Ames, IA, United States

⁶ Cancer Control and Population Sciences, Huntsman Cancer Institute, Salt Lake City, UT, United States

⁷ Department of Communication, University of Utah, Salt Lake City, UT, United States