Published on in Vol 14 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/83564, first published .
AI-Enabled Customer Relationship Management Platforms for Patient Services in Health Care, Early Lessons From Governance, and Program-Level Outcomes

AI-Enabled Customer Relationship Management Platforms for Patient Services in Health Care, Early Lessons From Governance, and Program-Level Outcomes

AI-Enabled Customer Relationship Management Platforms for Patient Services in Health Care, Early Lessons From Governance, and Program-Level Outcomes

Authors of this article:

Anup Kant Gupta1 Author Orcid Image

Anup Kant Gupta   1 , MBA

1 Strategic Management & Leadership, Kelley School of Business, Indiana University Bloomington, Bloomington, IN, United States

Corresponding Author:

  • Anup Kant Gupta, MBA
  • Strategic Management & Leadership
  • Kelley School of Business
  • Indiana University Bloomington
  • 107 S Indiana Ave
  • Bloomington, IN 47405
  • United States
  • Phone: 1 (812) 855-4848
  • Email: anupgupta8@gmail.com